I know I saw this in a film somewhere, but can’t for the life of me remember what film it was in, probably a few. This technology is incredible but something inside me is a little worried as well, but I’ll cover that later.

First the technology.
Samsung are promoting this as a technology as a way to measure audience recognition of your product advertising as you watch it. The system uses facial recognition software to determine your demographic. Who YOU are!

I see marketers all over the world rubbing their hands with glee. Imagine having an interactive advertisement that could read the type of people who are passing by and tailoring that ad specifically for them.

It really does have some amazing uses in the delivery of message and will significantly alter the way ad campaigns are put together. But does anyone else out there have an uneasy feeling about this, or is it just me? Am I just getting a little paranoid in my old age?

Consider a scenario, which I don’t think is farfetched, where the government of the day would like to keep a close eye on its citizens…. This would be the perfect technology, unobtrusive, accepted, invisible… It really makes you think!

Anyway, enjoy the rest of the day!!!